Meta Ads
Facebook and Instagram acquisition with creative testing, clean events, and audiences that are not a graveyard of interests from 2019.
Meta Business Suite · Facebook Pixel · Instagram Ads
CAPI
Plus pixel, done properly
Test
Hooks, angles, formats
Retarget
Without exhausting the list
Catalog
When product ads fit
Meta Ads
Meta is a creative and signal business. The algorithm needs events it can trust and ads people stop on. We set up (or repair) the pixel, CAPI, and events, then run a testing system: hooks, formats, offers — while the targeting gets simpler, not more baroque.
We map prospecting, retargeting, and retention to how your funnel actually works. Lead forms versus landing pages is a trade-off we will make explicit (volume vs quality). Catalog and Advantage+ shopping are used when the feed and margin can support them.
Reporting is cost per result you agreed to, plus creative commentary: what we killed, what we scaled, what we are filming or designing next. You should never wonder whether anyone is looking at the ads besides the algorithm.
Facebook and Instagram campaign management
Audience building and lookalikes
Creative testing and optimization
Pixel setup and conversion tracking
Events before spend
Pixel + CAPI, de-duped, matching the conversion that pays the bills.
Creative as the targeting
Hooks and formats do more than a 40-interest stack. We test on a calendar.
Funnel honesty
Prospecting is not retargeting. We will not starve one to make the other look efficient.
What we deliver
The work inside the engagement — scoped, built, and handed over so your team can run it.
Business Manager and pixel hygiene
Assets, events, domains, and access that will survive a staff change. This is unglamorous and worth more than another lookalike.
Prospecting systems
Advantage+ and/or structured testing with enough creative to let the platform work. Broad is not lazy when the signal is clean.
Retargeting and lifecycle
Site, video, and CRM audiences with frequency caps and fresh creative so you are not haunting the same 2,000 people.
Creative production loop
Statics, UGC-style, carousels, Reels. Briefs your designers (or ours) can shoot. Kill criteria agreed in advance.
Lead forms and landing paths
Instant forms when speed matters, sites when qualification matters. CRM sync so “leads” are not a CSV graveyard.
Catalog and D2C
Product sets, creative overlays, and exclusions that respect margin. Feed issues get treated as ads issues, because they are.
Where this lands
Same craft, different constraints. Scope, integrations, and success metrics follow the environment you operate in.
D2C and e-commerce
Creative + catalog + retention. Contribution margin in the conversation from week one.
Lead gen
Forms or landing pages with quality checks so sales is not drowning in junk.
App campaigns
When app events are real. We will not scale on install vanity.
Local
Radius, stores, and offers that match inventory and staffing.
Events and cohorts
Launches with a finite window and a retargeting after-party that ends on purpose.
Takeovers
Audit creative fatigue and broken events first. Then rebuild the testing engine.
Tools we use
Chosen for the job, your team, and what you will have to maintain — not a fashion list.
- Meta Business Suite
- Facebook Pixel
- Instagram Ads
How the work runs
Visible stages and a definition of done. You always know what week you are in.
05 stages
- 01
Week 1
Access, events, economics
BM, pixels, CAPI, what a conversion is worth. We fix measurement before we “optimize” a campaign that cannot see.
- 02
Week 1–2
Architecture and creative brief
Campaign jobs, audiences at a sensible granularity, and a test matrix. You know what ships this week vs next.
- 03
Weeks 2–4
Launch and read
Enough spend to learn. We look at hook rate, hold, and cost per result — and whether the lead was real.
- 04
The actual job
Iterate creative
Winners get variants. Losers get archived with a note. New angles are a production problem we plan, not a panic.
- 05
When it works
Scale and protect
Budget up with duplication/ASC as appropriate, frequency watch, and a retargeting lid. Scaling is a process, not a toggle.
What you walk away with
Capabilities in the build, and the results we aim for once it is live.
In scope
- Facebook & Instagram Ads
- Audience Targeting & Lookalikes
- Creative Strategy & A/B Tests
- Lead Forms & Conversion Setup
- Pixel & Event Tracking
- Retargeting Campaigns
- Stories & Reels Ads
- Reporting & Optimization
Expected results
- Targeted reach on Meta platforms
- Leads and sales from ads
- Improved ROAS
- Scalable campaigns
- Engaged audience growth
- Retargeting success
- Creative performance insights
- Audience building for future campaigns
Common questions
Straight answers about scope, process, timeline, and what working together looks like.
Do you need our Facebook/Instagram access?
We work with Meta Business Manager access so we can create and manage campaigns, audiences, and assets on your behalf. We'll guide you through secure access setup (e.g. adding our Business as a partner with the right roles) and, if you prefer, we can work in read-only or limited access first. We follow best practices so your accounts and data stay secure.
We work with Meta Business Manager access so we can create and manage campaigns, audiences, and assets on your behalf. We'll guide you through secure access setup (e.g. adding our Business as a partner with the right roles) and, if you prefer, we can work in read-only or limited access first. We follow best practices so your accounts and data stay secure.
Related services
Reach Your Audience on Meta
Share your goals and we'll propose a Meta Ads plan (Facebook & Instagram).