Social Media Marketing
Social that sounds like your brand — planned, designed, and optionally paid — on the platforms your buyers actually open.
Meta Business Suite · LinkedIn · Hootsuite · Buffer · Canva
3–7
Posts/week, by channel plan
Native
Creative per platform
Paid
Optional, not mandatory
Reply
Community is in the scope
Social Media Marketing
Social is not “posting.” It is a mix of content systems, community behaviour, and sometimes ads. We pick platforms from audience and offer, then build a calendar your team can live with. Inconsistent brilliance loses to consistent, on-brand, slightly boring excellence.
Creative is native to each network: how people scroll there, what they sound like, what gets muted. We write captions and design (or motion) that belong on the feed, then report on the actions you care about — site visits, leads, saves, not only follower count.
If paid social is in the mix, it shares the same message architecture as organic so you are not running two companies in public. Community replies are part of the work; a feed with no comments strategy is a broadcast nobody asked for.
Organic and paid social in one place
Content calendars and community management
Platform-specific best practices
Regular reporting and optimization
Platforms with a job
LinkedIn is not Instagram. We brief each channel as its own product surface.
A calendar you can keep
Volume matched to capacity and quality. Burnout is not a strategy.
Organic + paid as one story
When we run ads, they extend the same pillars — they do not invent a second brand.
What we deliver
The work inside the engagement — scoped, built, and handed over so your team can run it.
Strategy and pillars
Audience, proof, and content themes. A reason to follow you that is not “we also posted a quote on a gradient.”
Content production
Copy, static, carousel, and short video direction. Shot lists and editing when the format needs it. Brand-safe always.
Community management
Replies, DMs triage, and a tone guide for the ugly days. Escalation rules when something is actually a support ticket.
Paid social
Meta, LinkedIn, and others as needed — prospecting and retargeting with creative tests, not one ad for six months.
Influencer and partners
Outreach and briefs for people your audience already trusts. We prefer fit over follower vanity.
Reporting that chooses a next action
What to double, what to kill, what to test. Social reports that only celebrate reach are a magazine, not an agency.
Where this lands
Same craft, different constraints. Scope, integrations, and success metrics follow the environment you operate in.
B2B on LinkedIn
POV content, founder/voice, and demand capture without turning the page into a brochure dump.
D2C on Instagram / TikTok
Product, UGC-style, and ads that match how the organic already looks.
Local businesses
Proof, people, and offers that make someone walk in or book — geo-honest.
Launches and events
Tease, launch, recap. A sequence, not a single post the morning of.
Employer brand
Hiring content that does not embarrass the culture you actually have.
Reputation
Response playbooks and a content diet that is not only defensive.
Tools we use
Chosen for the job, your team, and what you will have to maintain — not a fashion list.
- Meta Business Suite
- Hootsuite
- Buffer
- Canva
How the work runs
Visible stages and a definition of done. You always know what week you are in.
05 stages
- 01
Week 1
Audience and audit
Where they are, what you already posted, what competitors do that is actually working. We drop channels that are ego, not strategy.
- 02
Week 2
Voice, pillars, calendar
A month you can see. Approval workflow that does not take eleven people. Formats per platform.
- 03
Ongoing
Produce and publish
Batching where it helps, reactive where the news cycle demands it. You are never surprised by a post unless we agreed to be fast.
- 04
Parallel
Engage and advertise
Comments and DMs. Paid tests when the job is demand, not just presence.
- 05
Monthly
Review and refresh
Creative fatigue is real. We retire, remix, and brief the next batch from data plus taste — both required.
What you walk away with
Capabilities in the build, and the results we aim for once it is live.
In scope
- Strategy & Content Calendar
- Content Creation & Design
- Community Management
- Paid Social (Meta, LinkedIn, etc.)
- Influencer & Partnership Outreach
- Analytics & Reporting
- Brand Voice & Guidelines
- Crisis & Reputation Management
Expected results
- Growing audience engagement
- Higher brand awareness
- More qualified leads
- Consistent content calendar
- Stronger community presence
- Increased share of voice
- Authentic brand storytelling
- Measurable social ROI
Common questions
Straight answers about scope, process, timeline, and what working together looks like.
Which social media platforms do you manage?
We manage Facebook, Instagram, LinkedIn, Twitter/X, and other platforms depending on where your audience is. We focus on the channels that matter most for your goals - e.g. B2B often leans on LinkedIn; B2C may prioritize Instagram or Facebook. We can start with one or two platforms and expand, or run a coordinated presence across several. Strategy and content are tailored per platform so each channel feels native and effective.
We manage Facebook, Instagram, LinkedIn, Twitter/X, and other platforms depending on where your audience is. We focus on the channels that matter most for your goals - e.g. B2B often leans on LinkedIn; B2C may prioritize Instagram or Facebook. We can start with one or two platforms and expand, or run a coordinated presence across several. Strategy and content are tailored per platform so each channel feels native and effective.
Related services
Grow Your Social Presence
Tell us your platforms and goals and we'll outline a social media plan.